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About Us

Building wealth that outlasts the noise.

R. Cooper & Associates was founded on a simple idea: financial planning works better when it's honest, long-term, and built around the person sitting across the table — not a quarterly target.

The Founder

Meet Rodney Cooper

Rodney founded R. Cooper & Associates in 2020 after years of watching good people get handed cookie-cutter advice that didn't fit their actual lives. Entrepreneurs with uneven cash flow. Athletes with short earning windows. Business owners trying to plan an exit while still running the company.

The pattern was always the same: real situations, generic plans. So he built a firm that does it the other way around — start with the person, then shape the plan.

Today, R. Cooper & Associates serves clients across the country from its Jacksonville office, with a focus on clarity over jargon and relationships over transactions. The firm operates as an independent Registered Investment Adviser — a fiduciary obligated to put clients' interests first — broadening the toolkit available to clients while keeping the same personal approach.

Outside the office, Rodney is active in the Jacksonville business community and works with athletes navigating the unique financial pressures of a professional career.

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Rodney Cooper, founder of R. Cooper & Associates
A track record of personal attention

Affiliations & Credentials

2020
Firm Founded
5+
Years of Guidance
100%
Independent & Fiduciary
1:1
Personal Attention
Registered Investment Adviser
Fiduciary Standard
Independent Advisory Firm
Jacksonville, Florida
Our Principles

What you can count on

The four principles that show up in every conversation, every plan, every recommendation.

Transparency

Plain language, full disclosure, real numbers. You should never have to guess what something costs or why we're recommending it.

Accountability

Plans aren't one-and-done. We track milestones, revisit assumptions, and own the outcome alongside you.

Safety

Every recommendation gets pressure-tested for risk. Clarity about what could go wrong is part of how you sleep at night.

Open Communication

You don't need to wait for a quarterly review to ask a question. Real responsiveness, not a portal.

Let's start the conversation.

An introductory call is no-pressure and no-obligation. We'll walk through where you are, where you want to be, and whether we're the right fit to help bridge the gap.

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